Martel steps into the OpenVerse: an initiative for a human-centric Metaverse

Martel is proud to announce the launch of OpenVerse, a new Horizon Europe Coordination and Support Action (CSA) positioned to lead the creation of a human-centered European Metaverse, based on open collaboration and transparent standards. In this initiative, Martel joins leading European institutions with the ambition to support the creation of virtual worlds that serve its users effectively and strengthen the European industry’s global technological leadership.

Virtual worlds, known as Metaverse, are persistent, 3D, real-time, immersive environments, blurring the line between real and virtual, for socialising, working, learning, making transactions, playing and creating. OpenVerse emphasises the critical integration of the “human factor” into these evolving virtual worlds. OpenVerse aims to achieve this by cultivating an expansive EU-wide ecosystem, featuring co-creation sessions that engage real end-users, enabling them to design, experiment and develop new technologies that meet their needs and preferences. This approach is expected to lead to a more equitable and inclusive digital realm.

OpenVerse is also set to provide concrete knowledge backed by thorough technology assessments and foresight exercises. A comprehensive roadmap will chart Europe’s course in the global Metaverse scenario, presenting unparalleled opportunities for European industries to invest and innovate.

In OpenVerse, Martel leads the efforts to maximise the project’s impact through strategic communication and dissemination activities. Martel’s involvement is crucial in ensuring that the project’s achievements are effectively promoted across various platforms, including social media, press releases, and events, thereby increasing awareness in scientific, industrial, and public domains. Martel also contributes significantly to establishing and reinforcing collaborations with various national, European, and international entities, leveraging its extensive network. In addition, Martel plays a role across several technical tasks, from aiding in the development and integration of the technological framework, to actively participating in the planning, execution, and validation of pilot projects.

“Martel is committed to shaping the future of the Metaverse from a European perspective that takes into account openness and inclusivity. Our involvement in making this project a success shows our dedication to driving innovation and excellence in this transformative digital landscape”, said Dr. Monique Calisti, CEO of Martel.

The OpenVerse partners represent a blend of research institutions, technological enterprises, and innovative organizations from across Europe. Each brings their distinct expertise to this collaborative project, ensuring its success and influence in shaping the future of the Metaverse. Consortium partners are The Lisbon Council for Economic Competitiveness (Belgium) – project coordinator, IDC (Italy), Martel Innovate (Switzerland), Trust-IT (Italy), COMMpla (Italy), Inspiring Futures (Switzerland), Politecnico di Milano (Italy), University of Galway (Ireland), Vrije Universiteit Brussel (Belgium), XR4EUROPE (Belgium), International Data Spaces Association (Germany), Data AI and Robotics (BDVA) (Belgium).