MEDIA & COMMUNICATION

EU project websites

Events organised

Branding & design kits

Videos for EU projects

Social media channels

2600

Journalists database

Communication is vital for technical innovation projects to build understanding, stimulate creativity and extend reach and impact. Brilliant ideas go unrealized if they are not accompanied by strong marketing.

Communicating and disseminating the value of research and innovation projects and results is essential to build awareness, stimulate engagement, build understanding, promote results, as well as extend their reach and impact. Effective communication and marketing it’s all about transmitting the proper messages clearly and timely through selected channels and curated contents adapted to the target audiences.

In the last 10 years, Martel’s specialised in communication and marketing to promote research and innovation, disseminating and marketing science, technology and policy-driven efforts across a variety of fields, primarily within the ICT domain, but extending to vertical sectors, such as Smart Cities, Transport and Logistics, Manufacturing, Health Care, Social Innovation and Sustainability.

Martel’s international team of experts can help you build the most effective communication and dissemination strategies and plans, with specialized management support, a comprehensive media and communication toolbox, expert advice and training, and all the materials you need for success.

Download here the Martel media leaflet (PDF)

MARKETING AND COMMUNICATION FOR SCIENCE AND INNOVATION

Every scientific and innovation project is so much more than its intended output. It is a story of challenges met, adversity overcome, and relationships forged. Martel’s experts will listen and learn from you, and build the brand you need to reflect your identity and goals. We will help you reach your audience and share your experiences, building that engagement into long-lasting relationships. We are your expert in communication for science and innovation.

We will support your marketing and communications outreach through:

MARKETING & COMMUNICATION STRATEGY

Defining a good communication strategy in innovation projects is key to reach audiences, generate impact and allocate the resources necessary to break through. From marketing positioning to branding and production planning we design the communication strategy that will produce the desired impact on your target audience.

VISUAL IDENTITY

A strong and memorable visual identity is key to seizing the attention of your target audience, whether it be clients, investors or partners.

COMMUNICATIONS CHANNELS

Successful outreach for your innovation project depends on having solid channels for distribution. We can help you build the network you need from digital to traditional. Websites, intranets, social media, multimedia, and print – we can support your needs.

EDITORIAL SERVICES

From advertising copy to scientific white papers, our experts can craft the content you need or edit your existing content into its best form. We take your results and ideas and make them attractive, visually rigorous and readable, including the production of 2D and 3D illustrations, figures, graphics and animations.

MULTIMEDIA CONTENT CREATION

Videos, websites, widgets, mobile apps and gaming – content has moved off the printed page for good! Show off your project through professionally made multimedia, multiplatform content.

EVENTS MANAGEMENT

Networking, workshops, conferences. exhibitions, seminars, trainings – bringing the right people to the table can often be a critical element. Draw upon 20 years of innovation event management expertise to ensure yours is a success.

STAKEHOLDER ENGAGEMENT

From the media to the government, our professionals can guide and support you in building and maintaining the relationships you need, and keeping your stakeholder networks informed and engaged.

COMMUNICATION & DISSEMINATION IN EC FUNDING

Communication and Dissemination is an obligatory and essential part of any H2020 proposal. Martel is a known and trusted partner in EC consortiums for funded projects in ICT. As members of the consortium we can lead the communication and dissemination packages so you can focus on producing excellent research outcomes.