Communication is vital for technical innovation projects to build understanding, stimulate creativity and extend reach and impact. Brilliant ideas go unrealized if they are not accompanied by strong marketing.
Martel’s portfolio covers every technical innovation under the sun – and some orbiting the Earth: Next Generation Internet, 5G, AI, IoT, smart cities and FIWARE.
We can help you build your outreach strategy with specialized management support, expert advice and training, a comprehensive toolbox, and all the materials you need for success.
We make the most out of your ideas. Innovation – we make it happen!
Every innovation project is so much more than its intended output. It is a story of challenges met, adversity overcome, and relationships forged. Our experts will listen and learn from you, and build you the brand you need to reflect your identity and goals. We will help you reach your audience and share your experiences, and build that engagement into long-lasting relationships.
Defining a good communication strategy in innovation projects is key to reach audiences, generate impact and allocate the resources necessary to break through. From marketing positioning to branding and production planning we design the communication strategy that will produce the desired impact on your target audience.
A strong and memorable visual identity is key to seizing the attention of your target audience, whether it be clients, investors or partners.
Successful outreach for your innovation project depends on having solid channels for distribution. We can help you build the network you need from digital to traditional. Websites, intranets, social media, multimedia, and print – we can support your needs.
From advertising copy to scientific white papers, our experts can craft the content you need or edit your existing content into its best form. We take your results and ideas and make them attractive, visually rigorous and readable, including the production of 2D and 3D illustrations, figures, graphics and animations.
Videos, websites, widgets, mobile apps and gaming – content has moved off the printed page for good! Show off your project through professionally made multimedia, multiplatform content.
Networking, workshops, conferences. exhibitions, seminars, trainings – bringing the right people to the table can often be a critical element. Draw upon 20 years of innovation event management expertise to ensure yours is a success.
From the media to the government, our professionals can guide and support you in building and maintaining the relationships you need, and keeping your stakeholder networks informed and engaged.
Communication and Dissemination is an obligatory and essential part of any H2020 proposal. Martel is a known and trusted partner in EC consortiums for funded projects in ICT. As members of the consortium we can lead the communication and dissemination packages so you can focus on producing excellent research outcomes.