NGI4ALL will create a strong, fresh and persistent Next Generation Internet brand at the core of a new approach to run communication and marketing for the NGI programme, which will generate greater resonance and impact in the scientific community, in the media, towards policy makers and the public. The NGI Outreach Office will ensure one voice towards the world enabling each action to flow in an orchestrated manner. The ambition is to make sure the NGI storytelling will be harmonised and curated contents will ensure conveying the most suitable messages depending on specific target groups.